Advertising Partners
Google AdWords is an online advertising service where advertisers pay to display brief advertising copy to web users. Google AdWords’ system is partly based on cookies and keywords predefined by the advertisers.
More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. 1 When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more.
Bing
Millions of people type keywords into search engines, looking for services. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is search results pages.
With more than 100 million users and counting, LinkedIn is a flourishing social media platform for business professionals worldwide. LinkedIn advertising is a huge opportunity for lead generation.
ONLINE REPUTATION MANAGEMENT (ORM)
HOOTSUITE
Hootsuite is a platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
EMAIL NEWSLETTERS
MAILCHIMP
MailChimp is an email marketing service and the trading name of its operator, an American company, founded in 2001. By June 2014 it was sending over 10 billion emails per month on behalf of its users.
Constant Contact
MailChimp is an email marketing service and the trading name of its operator, an American company, founded in 2001. By June 2014 it was sending over 10 billion emails per month on behalf of its users.
MARKETING AUTOMATION
HUBSPOT
HubSpot is a company based in Cambridge, Massachusetts that develops and markets software products for inbound marketing. HubSpot surveyed over 4500 marketing and sales professionals at virtually all levels, across all industries, and around the world.
MARKETO
Marketo Inc. makes marketing automation software for companies. Marketo’s powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
CONTENT MANAGEMENT SYSTEMS
WordPress
WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world.
DRUPAL
Drupal is the #1 platform for web content management among global enterprises, governments, higher education institutions, and NGOs. Flexible and highly scalable, Drupal publishes a single web site or shares content in multiple languages across many devices.
MAGENTO
Magento is the leading platform for open commerce innovation. Every year, Magento handles over $50 billion in gross merchandise volume. Magento successfully integrates digital and physical shopping experiences, delighting customers.
OPENCART
OpenCart is an easy to-use, powerful, Open-Source online store management program that can manage multiple online stores from a single back end. Administrative area simply by filling in forms and clicking “Save”. There are many professionally written extensions available.
ANALYTICS
GOOGLE ANALYTICS
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
CRAZYEGG
Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website.