What is Linkedin?
LinkedIn is the largest and widely utilized professional networking site in the world. With over 1.5 billion active users, it is the most effective way for businesses and brands to communicate directly with professionals all around the world. It’s a tool for increasing your professional influence and expanding your social network.
- +750 Million Professionals on LinkedIn
- 4 of 5 Members drive business decisions
- #1 Platform for generating leads₂
- 65+ million decision makers on LinkedIn
- 200 countries and territories
What can your business accomplish with Linkedin?
LinkedIn connects your brand with millions of professionals across the globe, which helps to generate leads, build brand awareness, or to establish a strategic partnership. Once you know what you want to accomplish, it becomes easier to define your audience. Every company page has one thing in common: an audience. These tips will help you build your audience on LinkedIn.
Lead Generation
LinkedIn visitors convert to leads than other social media sites
Recruitment
According to LinkedIn, social networks are the number one source of quality hires in the social media platform
Brand Awareness
LinkedIn helps your brand by connecting with your potential audience members, by creating a network of connections
Establishing Authority
With the professional base, LinkedIn allows you to share information which if done in the right way can help establish the authority your business has
Type of LinkedIn advertisement
1. Sponsored Content
Sponsored Content is a terrific way to promote existing material on your business’s page. Based on your tailored target demographic, you can run LinkedIn advertising campaigns on desktop and mobile devices. With LinkedIn profile data, you can create an ideal audience and engage with people who are interested in you or your company.
What can we do with utilize Sponsored Content in LinkedIn? Benefits
Share thought leadership
Share sponsored content that your brand is passionate about, as well as your knowledge of the industry
Showcase your products & services
To generate interest and engagement, highlight new products or share best practice
Promote an event
Generates interest for your upcoming event
Sponsored Content ads format
Single Image Ads
Capture attention with a powerful visual
Video ADS
Captivate your audience with sight, sound and motion
Carousel ADS
Tell a story with a switchable series of cards
Event ADS
Maximize attendance with a format optimized to highlight event details
2. Sponsored in Mail
What we can do Sponsored In mail in LinkedIn? Benefits
Reach your audience in a personal way
Send personalized messages to your target audience's LinkedIn Messaging, where they're increasingly spending the majority of their time – and when they're most engaged and in the right mindset.
Maintain prospect engagement to achieve quality results
Deliver interactive LinkedIn messages that allow prospects to easily access the content and offers they want, when they want. Share an event registration link, promote a free product trial, or inform them about your services.
Accelerate your lead pipeline
Increase website traffic and lead generation with interactive features such as Lead Gen Forms and automated calls-to-action.
2. Dynamic ADS
What can we do with dynamic ads in LinkedIn? Benefits
PERSONALIZE YOUR AUDIENCE'S EXPERIENCE
Attract attention with personalized ads that include information from each professional's LinkedIn profile, such as a photo, company name, job title, and more.
SCALE AUTOMATE INDIVIDUALIZED CAMPAIGNS
Launch campaigns quickly by utilizing the LinkedIn desktop's automatically and individually populated Dynamic Ads.
CREATE ADS FOR YOUR MARKETING GOALS
Customize your ads to increase brand awareness, drive traffic, convert prospects, and directly measure and optimize your results in Campaign Manager.
2. Text ADS
With PPC ads, you can get your company in front of the right people and direct them to your website or landing pages…
What can we do with Text ads in LinkedIn? Benefits
- Easy and simple set up
- User friendly and fast.
- It makes it easier to keep track of conversions.
- Pay solely for the advertising plan that works. CPC (cost per click) and CPM (cost per impression) are two terms for the same thing
Let us help you to find your customers on Linkedin
Our team of professional experts is fully ready to assist you