Facebook advertising in YEMEN
More than 4 million people in the YEMEN are Facebook users. This is almost 15% of the YEMEN population. Imagine if you do Facebook advertising campaign, you could reach almost all of them. Your audience is on Facebook and this platform is important to reach your users. Facebook Ads are EFFECTIVE if you want to reach more customers for brand awareness and other objectives. Facebook Advertising cost is still low compared to other advertising options. Facebook Marketing becomes more EFFECTIVE with the below options.
Your people in Facebook
Facebook is the largest social media platform and the most established. Since its launch in 2004, it has become an invaluable tool for B2C and B2B businesses, offering advanced advertising tools as well as organic opportunities.
- Facebook has 2.91 billion monthly active users.
- 36.8% of the world population use fakebook monthly
- 77% of internet users are active on at least one meta platform
- Facebook is the 7th most valuable
- Facebook is the 7th most valuable brand in the world
- Over 72% of Facebook users also use YouTube, WhatsApp, and Instagram
- Audience: all groups
- Industry impact: B2C, B2B
- Best for: brand awareness, advertising
Advertising on Facebook helps you to
- Find your right customers who will like your business
- Reach your goals and objectives
- Keep in touch with your customers
Drive Online Sales
Increase Local Sales
Promote Your App
Rise Brand Awareness
How We Help to Reach Your Goals?
Promote your page
Increase people's awareness of your business or service and get Page likes
Promote Your Business Locally
Reach people near your business or a specific city.
Boost Post
Reach people more likely to engage with your post. Engagement includes actions such as reacting to, commenting on or sharing the ad.
Post a video post
Share videos of your business with people on Facebook most likely to watch it.
Post an event
Generate interest in an upcoming event and encourage attendance.
Promote your action to call
Encourage people to take a specific action based on your Page's call-to-action button, such as Shop Now, Send Message or Sign Up.
Get more website visitors
Send people to a specific URL, such as your website's home page or a blog post.
Get more leads
Find people interested in your business or product and ask them to share their contact info.
Get more purchase website
Encourage people to purchase your product or service online.
Our Process for Facebook
1. We Choose the Right Objective Campaigns as Following
Awareness
Objective | Your business goal is to: |
Brand awareness | Increase people’s awareness of your business, brand or service. |
Reach | Show your ad to as many people as possible in your target audience. |
Consideration
Objective | Your business goal is to: |
Traffic | Send people from Facebook to any destination you choose, such as your website’s landing page, a blog post, app, phone call, etc. |
Engagement | Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your page. |
App installs | Send people to the store where they can download your business’s app. |
Video views | Share videos of your business with people on Facebook most likely to watch it. |
Lead generation | Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters, or have people give your business a call or send a message |
Messages | Connect with people on Messenger, Instagram Direct, and WhatsApp. Communicate with potential or existing customers to encourage interest in your business. |
Conversion
Objective | Your business goal is to: |
Conversions | Encourage people to take a specific action on your business’s site, such as having them add items to a cart, download your app, register for your site, call your business, or make a purchase. |
Catalog sales | Show products from your ecommerce store’s catalog to generate sales. |
Store traffic | Promote your brick-and-mortar business locations to people that are nearby. |
We choose the right TARGET CUSTOMERS (AUDIENCE)
We will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools:
| Core Audiences | Customs Audiences | Lookalike Audiences |
| Define an audience based on criteria like age, interests, geography and more | Get back in touch with people who have engaged with your business, online or off | Get back in touch with people who have engaged with your business, online or off |
Core Audiences
With Core Audiences, we set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like, based on the following criteria
We can target your potential customers by:
- Location: Advertise in countries, cities, radius, or specific areas that you want to advertise for your business
- Demography: Show ads to users based on their age, gender, relationship status, job title, education, and more.
- Interest: reach people that have specifics interests and hobbies
- Behavior: Target people based on behaviors such as looking to buy something, past purchase or online activities
- Connections: Reach people who like specific pages or events to reach the right audience
- Connections: Reach people who like specific pages or events to reach the right audience
2. WE choose the right ads format
Facebook image Ads
beautiful photo allow you to show off your product, service or brand using:
We can use image ads to:
- Increase interest in your brand or services
- Raise awareness of your products
- Deliver a simple message
- Advertising specification on Facebook site: One image plus text
- Campaign types: All except video views
- Facebook ad image size: 1200 x 628 pixels
- Primary Text: 125 characters
- Headline limit: 27 characters
Video Ads
Because of the sound and motion, Facebook advertisements with video are quite popular. With the help of a video views campaign, you can reach a large number of people with your video.
We can use video ads to:
- Use a video to show unique features or tell your brand story
- Capture attention quickly
- Deliver a single message
- Advertising specification on Facebook site: One video plus text
- Video File type: MP4,MOV OR GIF
- Video duration: 1 second to 241 minutes
- Campaign types: All
- Facebook ad video resolution: 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline limit: 27 characters
Facebook Carousel Ads
Business owners will love these ads since they allow them to display up to ten photos and videos in a single ad, each with its own unique link and description.
We can use Carousel ads to:
- Feature multiple products that link to different landing pages. Give customers more options and help raise your clickthrough rate
- Highlight multiple features of a single product. Show different product angles or details to better educate customers
- Facebook ads specification: up to 10 images or video plus text
- Video file type: MP4,MOV OR GIF
- Image file type: JPG or PNG
- Video duration: 1 second to 241 minutes
- Campaign types: All
- Facebook resolution: 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline limit: 32 characters
- Landing page URL: Required
Facebook Collection Ads
Make it easier for people to discover, browse and purchase products and services from their phones in a visual and immersive way.
We can use Collection ads to:
- Increase interest in your products or services
- Show your catalogue
- Send people to other destination like your website
- Facebook ads specification: up to 10 images or video plus text
- Video file type: MP4,MOV OR GIF
- Image file type: JPG or PNG
- Campaign types: Conversion and Traffic
- Facebook resolution: 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline limit: 40 characters
- Landing page URL: Required
From all digital platform, Facebook still the one and only successful platform that engage your customers and build a long term trust that leads long-term loyal customers relationship.
At Smart marketing we understand that each client has unique requirements and objective for their business, our team loves creating and implementation Facebook campaigns for our clients, following are the some of our Facebook advertising services that we offer:
- Complete ad setup.
- Build a relevant audience base
- Installation of messenger bots
- Implementation of advanced ad technology
- Installation of the pixel tracking code
- A/B Test to see what works best for your company
- Constantly engage with your audience
- Dynamic product ads.
- Messenger bots installation.
- Implementation of advanced ad technology
- Installation of the pixel tracking code.
- A/B Test to see what works best for your company
- Constantly engage with your audience (Respond, Tag, Like, and Comment)
- We use keywords in your posts as well to help you rank higher on search.
- Monitor, analyze, and develop monthly reports
Our package for Facebook advertising and management
- We will create and manage your Facebook page
- We will create a Marketing Strategy
- SWOT Analysis.
- Cover Photo design
- Profile picture design
- Story designs
- 8 creatives post designs
- Creative Content
- Ads Management
- 2 Sponsored Ads
- Page Optimization
- Monthly Report