What is Social Media (SSM)?
Social Media Marketing can be defined as the process to attract customers, grow brand awareness, and build customer loyalty using various platforms like Facebook, Twitter, Instagram, Pinterest etc. It can include organic marketing approach i.e; growing followers and customers without paid advertisements or paid campaigns or both done simultaneously
Statistics and Advantages of Social Media Marketing
- 84% of people with access to the internet use social media.
- 43% of internet users use social media when researching things to buy and 52% of online brand discovery happens in public social feeds.
- 27% of internet users find new products through paid social ads.
- It is proved, that weak social ads create a negative emotional response in less than a second.
- 140 million businesses use Facebook and its related apps (Messenger, WhatsApp, and Instagram).
- Twitter users linger 24% longer over ads than users on other platforms.
- 62% of B2B marketers say LinkedIn generates leads.
- Snapchat users are 60% more likely to make an impulse purchase (Statistics is taken from the Hootsuite website)
Benefits from Social Media
Increase sales
Sell your products through your social profiles
Get More Website Visitors
Get the right people to visit your website
Generate leads
Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales because you're advertising to people who have opted to engage with you by following your account
Brand awareness and reach
Social media has been proven to boost brand awareness by driving up the engagement like comments, likes, shares, repost, and saves
Get more phone calls
Increase customer calls with ads that feature your phone number and a click-to-call button
Increase store visits
Get more customers in the door with business ads that help people find your company on the social media
Products and brand consideration
Encourage people to explore what you offer
App promotion
Promote your app across social media
Build relationship
By connecting and engaging with your social media followers, WE will be able to build a good relationships between your customers and your business
Create contests
for your visitors and followers to participate in on your social media profiles
Host live videos
to make announcements about products and provide updates or details about exciting news at your company
Search engine
improve search engine rankings
Watch your competitors
Social media is a great way to keep your eye on your competitors — whether that's in reference to their social media tactics, the products they're promoting, the campaigns they're implementing, or their level of interaction with followers
Monitor people
Monitor what people are saying about your brand
Improve customer satisfactions
By answering their questions
Strong data base
Create a strong data base customer from social media users
Low cost
in comparison to the offline marketing
Why You Should Choose Smart Marketing as Your Social Media Marketing Agency?
We offer fully managed social media marketing services to help you expand your reach, generate interest and excitement about your products, and grow your business.
No matter what platforms your target audience uses the most, we’ll reach and engage people with well-timed posts and remarkable content.
How We Build Effective Social Media Marketing Plans for your Business?
Social Media Marketing Strategy
Creating the strategy that maps out exactly how the plan will boost your business, the social media platforms to focus on, the target audience, and create content for blog posts to promote your brand on social media
Setup
From creating social media profiles, using consistent branding (logos, images, etc.), and scheduling posts all the way to integrating content with the website
Create Engaging Content
Your audience will more likely engage with you if you understand the way they communicate. We make sure to identify with them and speak their language on your behalf so that they can be closer to you
Account Management
Creating a Facebook page is simple, but maintaining a strong presence requires time, expertise, and effort. It pays to hire dedicated managers for your online brand in a field where sixty million brands compete for visibility. That is where our experts can assist you.
Creative paid Campaigns
Thinking outside of the box and launching creative campaigns. Our mission is to get your brand noticed and set your business apart from the competition. It is not just a Facebook ad – it’s a full advertising campaign We ensure that your content reaches your customers. Our team uses paid ads on your social media pages and targets your prospects
Monitoring & Reporting
Using analytics tools for social listening, measurement, and reporting on social media performance and ROI, and making constant data-driven improvements.
Discover Our Social Media Marketing Services
Facebook Marketing
Facebook Marketing
- User: 1.62 billion daily active users worldwide
- Audience: all groups
- Industry impact: B2C, B2B
- Best for: brand awareness, advertising
Our Facebook experts reach out best your target audiences and give your business the best result click to learn more (Facebook page)
WhatsApp Marketing
WhatsApp Marketing
Businesses can use WhatsApp marketing strategy to offer promotions, interact with their customers, and provide customer service. In addition, WhatsApp messages are delivered instantaneously to the recipient’s device, which means there’s no need to worry about delivering messages on time or finding someone’s contact information. The app also allows users to send multimedia content in addition to text messages. Certainly, these reasons are enough to prove why WhatsApp is becoming a good marketing tool.
Snapchat Advertising
Snapchat Advertising
- Users:306 million daily active users worldwide
- Audience: Primarily Generation Z
- Industry impact: B2C
- Best for: Brand awareness; advertising
YouTube Advertising
YouTube Advertising
- Users: Over 315 million daily active users worldwide
- Audience: Primarily Millennials but has a strong audience across gender and age demographics
- Industry impact: B2C and B2B
- Best for: Brand awareness; long-form entertainment, and how-to videos
LinkedIn Advertising
LinkedIn Advertising
- Users: 774 million active users worldwide
- Audience: Baby boomers, Generation X, and Millennials
- Industry impact: B2B
- Best for: B2B relationships, business development, and social selling
TikTok
TikTok
- Users: Over I billion users worldwide
- Audience: 18 to 26 years old
- Industry impact: B2C
- Best for: Brand awareness; long-form entertainment
- Users: 211 million daily active users worldwide
- Audience: Primarily Millennials
- Industry impact: B2B and B2C
- Best for: Public relations; customer service; community building