What is SEO?
Benefits for SEO
- Increase sales as a result of the high website’s visitors
- Being in the top of the search result will give your business credibility
- Generates more traffic which increase brand awareness
- Low cost
Our process for developing websites
We will determine what phrases and keywords people are using to find businesses, products, and services like yours. We will research search volumes and other digital analytics to find out which keywords are the most valuable and will give you the most bang for the buck
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Essential elements of Technical SEO include crawling, indexing, rendering, and website architecture
Content creation is now more essential than ever in SEO and online marketing. Google’s search algorithms are now advanced enough to identify and reward original, fresh, and high-quality content.
- Content gap analysis
- Keyword mapping
- Content creation
Once we have the keyword list and the content gap analysis report, the next step is implementing the targeted keywords into the site’s content. Each page on the site should be targeting a key phrase.
- Meta Tags (Title, Description, etc.)
- Image alt
- Website content
While search algorithms and ranking factors are constantly changing, the consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a significant role in a page’s ability to rank.
- Link building
- Content promoting
- Social media
Our SEO review consists of several factors like rankings, site traffic, content, linking structure, social media activities, and any other key metrics that can be compared to pre-optimization levels, giving measurable results to the SEO campaign
Inbound Marketing Model
Smart Marketing, as a digital marketing agency, follows the inbound marketing model illustrated above. This paradigm shows how rankings translate into visits, conversions, and finally into returning customers.
- Rankings – With an optimized website, your website’s rankings are intended to improve. The goal is to get all the site’s target keywords on Google’s first page to capture targeted website traffic that can be converted into customers.
- Visits – The main benefit of having strong search engine rankings is that it sends quality, targeted traffic to your site’s pages. When your website is found on Google by a user looking for products/services in a specific location, there’s a great chance that this visitor is highly interested in what the site has to offer.
- Conversions – High conversion rates happen when a visitor to a website performs an action that helps you achieve a goal. Obviously, the more visitors a site has, the more opportunities it has to convert. Traffic from organic search is proven to be the easiest to convert compared to other traffic referral channels.
- Retention – Inbound marketing doesn’t end with the completion of a transaction. Dot IT’s marketing campaign encourages customer retention and repeated transactions with its content marketing elements and follow-up system
Why You Should Choose Smart Marketing as Your SEO Agency
There are many facets to SEO since there are many components to building a more substantial online presence that allows potential customers to find your website more easily. Smart Marketing focuses on improving page ranking, so your website appears early in search results when users type in certain words, terms, or phrases into a search engine (like Google). Achieving this goal requires several separate but related activities that we call the SEO strategy.
- Offer effective SEO strategies that match with your business requirements
- Conduct a detailed SEO audit for your website
- Make your business visible on the search engines
- Help to increase business’s ROI through the increased of the SEO ranking
How We Create an Effective SEO Strategy
Keyword Research
Our SEO Experts will check which keywords you’re ranking for, and the phrases your target audience is using.
Competitor Analysis
Analyze your organic competitors’ performance and strategies to identify where they’re winning and where they’re not.
Performance Audit
Find and fix technical issues in the five main factors (SEO, Usability, Performance, Social, and Security
Content that ranks
Whether for a business, eCommerce, or news portal website, content is always king. Content needs to target the right keywords and engage visitors.
On-Page Optimizations
On page SEO represents the process of perfecting meta data information, meta title, meta description, website code, media, and user-friendly content for search engines to optimize your website with SEO.
Off-Page Optimizations
Off-page SEO describes a series of optimization techniques that activities improve your search engine visibility, extend brand awareness, promoting your brand
Content Marketing
one of the highly recommend marketing services right now, by writing blog posts on a regular basis and promoting them on social media channels.
Local SEO
It’s about building your local search visibility and putting you on the map, exactly where your target customers are searching.
Monitoring
Every high-ranking website knows that SEO is a long-term and ongoing process. No SEO campaign is ever ‘finished,’ and there are always opportunities to continue to drive growth..
Monthly Reports
Break down the campaign data and results on a monthly basis, so we know what we’re doing, how we’re working towards the goals and KPIs, and what we’ve achieved each month
We have a professional team in digital marketing specially in SEO
Schedule a free consultation with our SEO experts
Frequently Asked Questions
We conduct a SWOT analysis for your business to get insights about your competitors which include the flowing:
- Strength: we will find out what are your business strength and how we can convert the strength to have better standing in SEO ranking, domain, and other indicators
- Weakness: we identify and solve if your websites has low authority domain, site not well-optimized, some duplicate content, No SEO plugin, no local result
When you have an existing website but are unsure about how to optimize it for SEO, it is a good idea to conduct an SEO audit. An audit will provide you with insight into the challenges you face, why you are unable to meet your SEO objectives, and how your competitors succeed. Our website audit services can also assist you in determining whether a website needs to be revamped or restored in order to carry out a successful ongoing SEO campaign
During on-page analysis, elements such as keywords, design, URL structure, content quality, metadata, KPIs, and other factors are all considered. A technical website or eCommerce SEO audit can discover what your site does well and where it could be significantly improved.
Targeting the same keywords as everyone else will not help you stand out. We sift through Google’s millions of search queries for so-called “Golden-nugget Keywords,” or words and phrases with the highest conversion rate. We provide keyword research services to evaluate the importance of your keywords and change strategies as needed. This brings the keyword strategy full circle as we begin to understand the search strategy for your website.
- Good links build trust
Increase trust in search engines by being closely connected from other reliable sites
- Rank higher
Links help you create search engine rankings which is your goal what else can you say!
- Grow keywords visibility
More authority and trust will increase your exposure for more keywords of your choice
- More visitors
Better rankings for specific keywords would boost your website’s number of visitors, which is the ultimate target
It is the process in which our expert will analyze your whole website pages such as quality and uniqueness of your content, title and meta tags, images, internal links and even URL structure with the use of special tools and techniques The way your website page is optimized has a huge impact on its visibility and ranking. We make sure to provide you a unique, easy to read and understandable content while writing or modifying the text or adding pictures. This will help search engine bots to put your website in higher ranking after reading it and avoid any sanctions on your website as well to achieve the desired.
It’s our strategy in which we solely look at things outside of your website. The most important aspect of Off-Page Optimization is to build as many high-quality back links as possible to help your website rank higher in search engine results pages. In order to get good results, it is important to know and use some hidden factors such as choosing the right pages for your back links, proper use of anchor text, selecting relevant high traffic pages, authority links
Google my business and most importantly positive reviews are called as non-link techniques. We know our work very well and guarantee you to reach top ranking in Google while entrusting your business in our hands.