What is googles ads?
Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.
Used to be google Adwords
Why googles ads?
- Show up when people search for what you offer
- Thousands of people are searching of your products and services on google
- You get new leads for your products and services
- Quickest way to increase traffic, leads, and sales
- Access new markets
- Best advertising channel for new products, mobile app, and eCommerce
Our process for google ads
1. Select your marketing objective:
Here is how we can help you with google ads
Drive more visitors to your website
Grow online sales, bookings, or mailing list signups with online ads that direct people to your website
Get more phone calls
Increase customer calls with ads that feature your phone number and a click-to-call button
Increase store visits
Get more customers in the door with business ads that help people find your company on the map
Sales
Drives an increase in sales
Leads
Reach the right users to get qualified leads
Website traffic
Get the right people to visit your website
Products and brand consideration
Encourage people to explore what you offer
Brand awareness and reach
Get your brand Infront of new customers
App promotion
Promote your app across google properties
2. Get result with right campaign (choose the google ads campaigns):
1-Search campaign
It is text ads on search results that let you reach people while they’re searching on Google for the products and services you offer
With billions of searches on Google every day, you can use search ads to ensure that potential customers notice your brand, consider your offerings, and take action
Benefits:
Get people to take action
When you set up your Search ad, you’ll be able to choose the goal you want to achieve, such as:
- Increase your online or in-store sales
- Get more leads
- Drive traffic to your website
2-Shopping campaign
are product listings that are ideal if you’re a retailer looking to sell your product inventory.
Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. You’ll only pay when they click through to your website or view your local inventory.
Benefits:
Meet your goal
With google advertising, you can:
- Show your products / services
- Promote your online and local inventory
- Find better qualified leads
- Boost traffic to your website or physical store
3-Display campaign
let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps
Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps
Where does the ads appears?
Websites that people discover, videos, articles
Benefits:
Display campaigns have a broad reach and can help you:
- Promote your brand
- Generate product awareness
- Capture attention
- Increase sales
- Get more leads
4-Video campaign
let you show video ads on YouTube and other websites
Reach potential customers when they watch or search for videos on YouTube—and only pay when they show interest.
Benefits:
- Reach the people who matter most
YouTube can help you connect with people who are interested in what you have to offer. Sports fans around the block. Fashionistas around the world. And everyone in between
- Reach your audience
Choose who you want to see your video ads based on location, interests, and more. Your video will appear before or next to related videos or in search results. Video ads can create a one-to-one communication with potential customers.
5-App campaign
With App campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more. Our technology will optimize your App ads to reach the audience most interested in apps like yours
Benefits:
- Generate and preview your App ad
We’ll assist you in creating your ad by using the information from your app on the Play Store or App Store, as well as four lines of text you provide. You can add photos or video to your ad to make it more customized..
- help you find new app users and increase sales within your app
6-Local campaign
Local campaigns help you reach people across Google to highlight your nearby stores, in-store product inventory, or special promotions.
Benefits:
- Showcase your in-store products
Attract customers by offering useful information about the things you sell and assisting them in deciding when and how to visit your store.
- Let automation do the work for you
Save time on the things that are really important to your business. Local campaigns optimize your bids, creatives, and ad placements automatically to maximize foot traffic to your store.
- help you to bring people to your physical store
7-Discovery campaign
3. We create your message
4. Set up your budget
5. We get your ads live
5. Analyzing and reporting
Also, we will be mentoring the campaigns every 2nd day to check on metrics and analyze the results:
- How many people view your ads
- How many people clicked in your ads and came to your website
- Information about your website visitors
- ROAS; return on ads spend & RIO return on investment measurement
So, if you’re looking for professional Google ads services,
get in touch with us
Frequently Asked Questions
If your goal is to get more visitors to your website, this is the best choice. Your ads will be shown on Google Search and Google Display network like above. You will get maximum clicks and visitors to your website with this method. You will get to know:
INCREASE Brand awareness:
If your goal is to increase your brand awareness , so this is the best choice we will insure that :
- by communicating your message across any marketing channel
- Your ads will be displayed in popular website like YouTube, and other websites
- Your ads will be shown to people as the read and browse top websites
- We help you to increase brand awareness by showing visuals and videos at lower cost
- We make sure that you have a good landing page with some good offers
- We identify your keywords, and campaign that can help advertise your products and services
So you want to start your google ads campaign? Below are some of the key points to keep in mind and our process
- What is your Google Ads Objective? – Its traRc, awareness, app download, lead generation, or online sales
- Once you select the objective of your ad, then we identify your landing page. and set up tracking to measure results
- Then we try and understand your google ads targeting options like location, budget, creatives, oLers and messaging, campaign types etc.
- Then we create the google ads account and set up the campaign implementing the above points
- Once the keywords set up, ads setup remarketing and conversion tracking has been setup then we send it to the client for approval
- After testing the form and tracking and customer approval, we then publish the ads live.
- We monitor the campaign every 2nd day to check on the metrics and analyze the results.
- We encourage our clients to give us feedback on the results so we can optimize the results.
- We recommend running the ads for minimum of 3 months as during the initial weeks, we are learning and implementing changes
- Over time, the campaign performance improves, and clients see results. They do google ads campaigns with us over months and years.
- Customer marketing results improvement is our goal and we make sure we implement the best practices which improve performances